As the strap-line suggests, Case Basket is an archive of stories and opinions that seeks to make sense of a crazy world by looking through a critical and thoughtful lens. It is my own professional blog that talks about social good and social not-so-good.

I’m Sally Webster, a writer and communications & public relations practitioner. I’m also chipping away at a Business Psychology major and Sociology minor at Massey University, while solo-parenting two smashing teenagers. Miraculously, I still have a full head of hair. 

When I started Case Basket late 2015, my journo-writing-ego had plans for literary world domination with an advertising revenue and philanthropy program to match; a business persona blended from the best of Ariana Huffington, Marie Claire magazine and the Dalai Lama. Then I woke up.

The digital age has milked the ‘I can change the world through writing about this cause for the public‘ craving in everyone who fosters a penchant for words and a left-leaning ideology. There are people now and throughout history who have and can achieve this, but surely there is another method to support social change from behind the scenes?

At about the time I asked this question I was roped into more and more public relations business projects. So I decided to go with the flow and use communication flair as a tool to support the good work of others – press releases, opinion pieces, TV and radio appearance as well as social media are all included in this brief. It’s a bit like dancing on a continuously shifting carpet…it’s a lot of fun. 

Accordingly, Case Basket is a place to digest anything from projects I work on or support, to neighbourhood and global issues. In other words, if it’s important to humankind, it’s important to you and me and hopefully, I’ve noticed.

What if I haven’t noticed an important social trend? Want to find out more or get involved with people you’ve read about on Case Basket? No problem. Send me an email at or link up through social media on the top bar of the site.

Thanks ever so much for reading




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